The form of digital marketing is going to change forever with Artificial Intelligence.
Are you ready for it? If not, then you are sure to be lagging behind.
With the view of marketers and business, AI is going to provide solutions to many problems such as
Maintain the attention of the user on your content
Today, the biggest challenge of marketers is to attract the attention of the users and keep them on their content. The reason for this is that they have too much choice.
AI is quite helpful in this topic. It analyzes all the touch points and data related to your user and provides you with useful information such as –
- What is working and what is not working.
- How to personalize your content so that it is more useful for the user.
- AI also provides us with new interfaces such as chatbots, assistants, and virtual realities.
For example, if you have an online shop that sells different types of shoes, then with the help of Microsoft’s Hololens, they can also try it through the hologram.
Using Augmented Reality you must have seen and used many of the video filters in Facebook and Snapchat. This technology is going to be used extensively in online marketing
Imagine – Today’s Banner Ads will give you the convenience of tracing any product as an interactive interface.
How to prepare for Artificial Intelligence (AI) from now?
You can use ChatBoot on your website or social media page. The advantage of using bots such as Facebook Messenger or Skype is that you do not need any other program or app.
In addition to talking to your friends in the same app, you can order pizzas and also do a delivery tracking.
Chatbot’s characteristic is that talking to him is like talking to a person. Google, Facebook, and Microsoft have researched years on human conversations and integrated them into AI.
Google will soon launch it as a new version of Google Assistant in its new pixel phone and operating system.
Will AI Displace Digital Marketers?
In the near future – No.
According to Microsoft’s Global Engagement Manager, Purna Veerji, the number of big companies working on Ai’s project today is aimed at simplifying human work and saving time.
What is the biggest advantage of AI in Paid Advertising?
By using In-Market Audience, you can reach customers who are interested in your product or service and are ready to buy.
You only need to prepare your own ads and see your sales grow.
Importance of AI in Voice Search
By 2020, about 30% of search will be done with the voice search. If you are a marketer or have your own business then you have to pay special attention to it.
Voice searches are more local than they are
- “Ok Google, Which ATM is near me?”
- “Ok Google, List hotel near me”
- “Ok Google, What are the best Place in Uttrakhand?”
If you are a local business, then you must make Google My Business pages and optimize your website for local search.
Optimize your page with Voice Search Optimization.
For example, if a user asks Google –
“Ok Google, show me black nike shoes on sale near me”
If your page category and markup are optimized to suit that question, then Google will take the user directly to that page.
So friends were some examples that show the usefulness of AI in the near future.
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